Brand Evaluation
Safety Steps Brand Guiding Principles
| Safety Step | Key Inputs from Interviews | Customer Perception |
|---|---|---|
| Innovative | Innovative | Function and Experience |
| Provides Solutions | Customized design for each project Problem-solvers | Experience |
| Agile | Flexible and Adaptable with solutions and materials | Experience |
| Responsive | Exceptional customer service Thorough safety review and education given to every client Hands-on design and customization per project | Experience |
| Relationship | Trustworthy Professional Reliable Knowledgeable/expertise – Steve Quinn worked as Health & Safety lead in Government | Experience |
| Integrated | End-to-end Integrated team of internal experts | Function |
| Good Value | Every dollar we spend must be useful short and long term | Function |
| Safety | Culture of Safety | Function |
| Sustainability | Strong emphasis on using recycled material, durability and quality providing less throwaway product. Working with Industry leaders to ensure best products are used in each design | Function and Experience |
Safety Steps Brand Character
| Safety Step | Key Inputs from Interviews |
|---|---|
| Optimistic/Dynamic | Ready to tackle any problem Always thinking, “what’s possible / the solution?” |
| Determined | Won’t shy away from a challenge Not afraid to try different things Problem solvers |
| Acts with Integrity | Honest, transparent |
| Proud | Of our people, our work, our technology, our process Hold ourselves to higher standard |
| Diligent | Rigorous Detail-oriented Professional Knowledgeable Accommodating |
| Human | Relationship-oriented Respectful Collaborative Reliable Trustworthy |
| Achievers | Safety Step does not settle for anything less than the best available alternative at any given time |
Value Proposition
SAFETY, QUALITY, DURABILITY and INNOVATION is Safety Step International
- Most durable
- Highly sustainable and innovative
- Customized product design
- Honest and reliable relationship building with strong client education focus
Brand Architecture
International
North American Market
Communications
Internal
Clarification of roles and responsibilities with acquisition will assist with maintaining Safety Step International reputation and leadership in industry.
External
Need to stay focused on serving the customers and positioning Safety Step International Sales Agents in various sales regions as top leaders within their industries
- Speaking engagements
- Industry tradeshows
- Social posts