Strategic Plan

Strategic Plan

  1. There are numerous target industries Safety Step International currently interacts with that can be prioritized and leveraged to increase sales 
  2. Additional marketing strategy needs to evolve to better educate new markets and improve brand recognition thereby allowing Safety Step International to become a global leader in innovative, sustainable pedestrian safety anti-slip products 
  3. Customer Lifetime Value is also a key metric to explore, particularly with the Partnership Program (e.g. high value reference) 
  4. A larger plant needs to be built in North America to better handle supply throughout the growing Americas and Caribbean region, along with larger manufacture supplies into the Middle East and new Asia / European markets. This will reduce international port shipping
    delays and costs

Tactical Deployment

  1. The brand’s visual identity needs to be strengthened with a view to differentiating Safety Step International products from US-based SafeGuard and other competitors with lesser-quality products

  2. The website needs to reflect the unique value proposition of Safety Step International

  3. Awareness of Safety Risk Appraisals need to be offered to potential high value clients

  4. Market analysis needs to be undertaken to corner European / African and Latin American/ Caribbean markets

  5. SEO needs to be implemented to increase more leads to Safety Step International online searches 

  6. Tradeshows, brochures, sample give-aways, sponsorships and sales entertainment can help build awareness and fill the upcoming sales pipeline in North America

Next: Business Sustainability
SAFETY, QUALITY, DURABILITY & INNOVATION